Buffer
30 Case Studies
Case Study: Business Insider achieves 1M+ Facebook fans and consistent social scheduling with Buffer
A Buffer Case Study
How Business Insider Grew Its Facebook Page to 1M+ Fans with Buffer
Business Insider, a U.S. business and tech news site with a small but busy editorial team, struggled to keep social updates flowing around the clock. Without a consistent Facebook schedule and with manual posting taking significant time, the team missed engagement opportunities and needed a faster, more reliable workflow.
They adopted Buffer for scheduling and its browser extension, enabling teammates to queue posts, automate off-hour publishing, and maintain a steady cadence across Facebook, Instagram and other channels. The change saved hours per day, improved engagement (e.g., “Talking About This” rising from ~50K to 286K) and drove rapid audience growth—Business Insider’s Facebook following grew from roughly 200K before Buffer to millions after implementation (reports cite 1.3M and later 8.3M), with the combined Facebook and Instagram audience approaching 10M.
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Business Insider
Paul Szoldra
West Coast Editor