Case Study: About.com achieves hours of daily time savings and increased social traffic with Buffer

How About.com Saves Hours Every Day on Social Media with Buffer

About.com, one of the web’s most-visited sites, faced the challenge of managing huge volumes of content across many social channels while reintroducing the brand and building audience relationships. The team needed a faster, more scalable way to publish, coordinate contributors, and ramp up new verticals without adding overhead.

By adopting Buffer’s scheduling, Teams, contributor queues, browser extension, Feeds and analytics, About.com streamlined publishing and cut ramp-up time (new accounts set up in ~15 seconds). The team saved roughly 1–2 hours a day, doubled Facebook followers, grew Twitter followers by about 60%, and began driving more weekly social traffic through Buffer than from Tumblr, LinkedIn and YouTube combined.

About.com

Matthew Knell

VP of Social/Platform Partnerships