Case Study: Campaign Monitor achieves scalable, high-frequency social sharing and increased traffic with Buffer

How a Fast-Growing SaaS Company Shares to Social Media

Campaign Monitor, a fast-growing email marketing SaaS whose marketing team expanded fivefold in eight months, needed a repeatable social strategy to drive awareness and top-of-funnel traffic. The team faced questions around what to share, how often, and how to scale posting without burning out while keeping messaging tightly focused on email marketing expertise.

They settled on a clear purpose (raise awareness, drive traffic), a 60/30/10 content mix (own/curated/promotional), and an aggressive posting schedule managed through Buffer with an evergreen queue and weekly queue reviews; internal requests are funneled via a Wufoo form into the schedule. The result: steadier, more frequent publishing, better use of old content, and measurable gains in engagement and reach (e.g., +11.5% followers, +380% clicks, +29.6% likes) while making it easy for the team to scale social activity.

Campaign Monitor

Aaron Beashel

Marketing Executive