Case Study: Januel + Johnson achieves authentic, high-engagement social branding with Buffer

How a Digital Agency Goes Start-to-Finish with a Social Media Branding Strategy

Januel + Johnson is a Los Angeles–based branding agency that helps creatives and businesses build distinctive social identities. Their challenge was to deliver high-quality, consistent social content that feels spontaneous—while saving time, scaling across multiple client accounts, and demonstrating a clear ROI for branding efforts.

They solve this with a visual-first strategy (custom photos, video, GIFs, emoji) produced in-house and a disciplined scheduling workflow using Buffer—queuing two weeks of tailored posts, checking engagement mid-week, and requiring a three-month engagement to let the strategy take hold. The result: rapid follower growth and strong engagement (C.J. Johnson grew to ~57,000 followers), feeds that read as “in the moment” despite being scheduled, scalable account management, and measurable gains in awareness and consistent engagement within 90 days.

Januel+Johnson

C.J. Johnson