Case Study: Gather Social drives revenue growth with Buffer

Gather Social retains 90% of clients with Buffer

Gather Social, a digital agency based in the UK, was focused on driving direct sales and revenue for its clients through social media. Their challenge was to move beyond vanity metrics and prove a tangible return on investment, ensuring their services were viewed as essential rather than a luxury. To achieve this, they needed a robust tool to schedule and publish their highly targeted, sales-focused content efficiently, which led them to use Buffer.

By implementing Buffer's scheduling features and API, Gather Social was able to automate its publishing workflow, allowing its creative team to focus solely on content creation. This solution enabled the agency to maintain a constant social media presence for clients and directly tie their efforts to sales. The results were significant; Gather Social became profitable within its first year, retained 90% of its clients, and one client reported that Buffer-powered social campaigns outperformed a 12-month print ad campaign, leading them to reallocate their entire budget to social media with Gather Social.

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