Case Study: Blank Tag Co. achieves $100,000+ annual revenue from Instagram ads with Buffer

From Zero to $100,000 in Revenue from Instagram Ads

Blank Tag Co., founded by Remi and Alondra after a chance discovery of high-quality stickers in Tokyo, sells waterproof, scratchproof stickers designed to spread joy. Their challenge was building brand awareness and a customer base from scratch while both worked full-time—early Google PPC tests failed because “sticker” keywords attracted people wanting custom printing, not shoppers for premade designs.

They shifted to Instagram, growing an engaged audience (38k+ followers) with consistent visual content, then added the Facebook pixel and ran data-driven Instagram ad tests—optimizing placements, creative (bright product-on-object images), copy, and audiences by ROAS and CAC vs. LTV. Instagram became their primary acquisition channel, accounting for about 80% of sales and helping Blank Tag Co. exceed $100,000 in annual revenue.

Blank Tag Co.

Remi Silva