Case Study: Foster Coffee Company achieves social growth and business success with Buffer

Foster Coffee Company on Growing Their Social Media Following and Business

Foster Coffee Company began as two friends selling coffee at a farmers’ market and built a people-first brand focused on community as much as product. Their challenge was to grow that local community and translate daily social touches into business growth — all while staying authentic, producing high-quality visual content, and publishing consistently without losing flexibility.

They solved this by using Buffer to plan and schedule content around weekly photoshoots, highlighting staff and customers, and deliberately incorporating user-generated content. Analytics guided what to promote and when, helping them grow to two locations, a 15k+ combined social audience, 30% year‑over‑year follower growth, a 10% lift in recent post reach (298.3k), and highly engaging posts that drive awareness and in-store visits.

Foster Coffee Company

Nicholas Pidek

Co-founder