Case Study: Blume boosts Gen Z engagement and social selling with Buffer

Blume boosts Gen Z engagement with Buffer in 2.5 years

Blume, a fast-growing skin, body, and period care brand, faced the challenge of authentically marketing and selling to a Gen Z audience, a generation that values transparency and community. To achieve this, they needed to move beyond traditional advertising and build genuine connections on social media, leveraging the Buffer platform for their social media management.

By partnering with Buffer, Blume implemented a strategy focused on value-driven content, user-generated content (UGC) campaigns, and community engagement. This approach, managed through Buffer, helped them build a relatable brand voice and successfully launch campaigns like "Blume Celebrates Skin," which organically garnered major media attention from outlets like Allure and significantly increased audience engagement.

Blume