Case Study: TACK International drives sales and marketing alignment with BuddyCRM

TACK International - Customer Case Study

TACK International, a global provider of sales, leadership and management training in 54 countries, was struggling with Goldmine CRM because it was hard to use, required constant support, had syncing problems, and saw low staff adoption. As a result, management lacked confidence in the data. They turned to BuddyCRM to support their sales and marketing teams with a more cohesive CRM approach.

BuddyCRM implemented a solution that combined sales and marketing processes, integrated data from TACK International’s Learning Management System and Pure360 email marketing, and enabled extensive customization through its API and close collaboration with the Buddy team. This gave management better reporting and helped marketing segment campaigns more effectively. Since BuddyCRM’s introduction, TACK International reported year-on-year sales growth and said the system has been vital in rebuilding the business strategy after the recession.

TACK International

Jonathan Cox

Global Marketing Director