Case Study: Sharp's Brewing Co achieves a united, contemporary brand identity with Buddy Creative

Sharp's Brewing Co refreshes its brand over 10+ years with Buddy Creative

Sharp's Brewing Co, a brewery with a portfolio that appeared traditional and outdated, faced the challenge of attracting younger consumers and driving overall growth. The company enlisted Buddy Creative for brand repositioning and design services to modernize its identity and better connect with a contemporary audience.

Buddy Creative developed a new wave identity that emphasized Sharp's youthful Cornish spirit and brewing credentials. This solution united the portfolio under a masterbrand, making it more distinctive and inclusive. The refreshed branding injected new life into every touchpoint, successfully opening the door for innovation and making it easier for customers to serve a range of Sharp's beers.

Sharp's Brewing Co