Case Study: Chococo strengthens its brand identity and packaging with Buddy Creative

Chococo refreshes packaging and wins rave reviews with Buddy Creative since 2002

Chococo, an award-winning independent chocolate maker, faced a challenge with its packaging design as its expanding product ranges lacked cohesiveness and no longer reflected the brand's potential. The company enlisted the creative agency Buddy Creative to develop a new brand strategy and packaging system to modernize its look while honoring its heritage.

Buddy Creative's solution was to create a distinct design system built around a geometric square grid, which included integrating the logo into a square. This approach brought cohesion and impact across all product ranges. The result was a playful and vibrant new identity that received rave reviews from customers and the press, successfully strengthening Chococo's rich heritage.

Chococo