Case Study: Awestruck Cider builds a bold, distinctive brand with Buddy Creative

Awestruck Cider boosts brand impact with Buddy Creative

Awestruck Cider faced the challenge of establishing itself as an authentic craft cider within the reawakening US market. They needed a brand identity that would challenge consumer perceptions and educate them on the taste of real cider. To achieve this, they partnered with the vendor Buddy Creative for services including brand strategy, positioning, identity, and packaging.

Buddy Creative developed an impactful solution featuring an iconic brand mark with a hidden exclamation point, color-coded packaging for flavor navigation, and a brand world that emphasized the cider's New York State provenance. According to Awestruck Cider's co-founder, working with Buddy Creative had a more profound impact on the business's success and growth than any other single factor, leaving the client highly satisfied with the creative and professional results.

Awestruck Cider