Case Study: Aspall Cyder achieves refreshed shelf stand-out with Buddy Creative

Aspall Cyder refreshes 300-year legacy with Buddy Creative

Aspall Cyder, a super-premium cider brand, faced the challenge of its legacy brand failing to capture the attention of modern cider enthusiasts. The goal was to enhance its effectiveness without losing its established brand recognition and premium values. They partnered with the vendor Buddy Creative for packaging design services.

Buddy Creative's solution involved reintroducing the brand's iconic oval label to highlight its bottle silhouette while simplifying other assets for a stronger presentation. They also introduced a simple tiering system for different drinking occasions and expanded the brand's reach with a new 330ml slimline can format. The result was a refreshed brand that retained its iconic charm yet felt fresh and relevant, achieving standout shelf presence. The customer, Aspall Cyder, highly recommended Buddy for their attention to detail, excellent execution, and collaborative approach.

Aspall Cyder