Case Study: Jaja Finance boosts app engagement and credit card utilisation with Bud

Jaja Finance boosts app engagement 18% with Bud

Jaja Finance, a digital-first credit card provider, sought to deliver a market-leading app experience by moving beyond raw, confusing transaction data. Their goal was to help customers better understand their spending and improve financial wellbeing. To address this challenge, Jaja Finance partnered with vendor Bud, leveraging its Enrich and Engage products to transform their app.

Bud's solution involved implementing a new Spending Habits feature that categorized transactions and displayed them with clear merchant names and logos. This was enhanced by AI-powered tools allowing customers to ask questions about their spending. The partnership with Bud led to significant results, including an 18% increase in average daily app sessions and a 12% rise in credit card utilization for users of the new feature.

Jaja Finance