Case Study: Red Digital Cinema boosts employee engagement with Bucketlist

Using Employee Recognition to Navigate Organizational Change

Red Digital Cinema, a California-based camera manufacturer, was navigating a difficult period of leadership changes and layoffs that had left its culture “beaten up” and lacking appreciation. To rebuild engagement across its global workforce, the company turned to Bucketlist, an employee recognition and rewards platform, looking for a solution that was easy to use, customizable, and able to fit seamlessly into employees’ daily routines.

Bucketlist helped Red Digital Cinema launch a recognition program with intuitive sign-in, Outlook integration, and flexible rewards that could be used worldwide. RED promoted the platform heavily through training, manager advocacy, and company communications, making it part of meetings, town halls, newsletters, and birthdays. The result was strong adoption, with 99% of employees using the platform daily, improved culture and engagement, and industry recognition that helped RED win an award for its engagement efforts.

Red Digital Cinema

Masha Empringham

HR Director