Case Study: Credit Union of America achieves 98% platform adoption and higher engagement with Bucketlist Rewards

Credit Union of America reignites employee engagement and achieves 98% platform adoption with Bucketlist Rewards

Credit Union of America, a Wichita-based member-owned financial institution serving about 80,000 members, was facing an employee engagement and turnover crisis during the pandemic. Recognition had become difficult and inconsistent because employees had to use a cumbersome intranet form, resulting in only 10–15 recognitions per month and engagement scores dropping from around 90% to as low as 50–60% in some departments. Bucketlist Rewards was brought in to help make recognition easier and more frequent.

Bucketlist implemented a simple, company-wide recognition program that included peer-to-peer and manager recognition, wellness event participation, milestone awards, and even charitable giving, all within one central platform. The rollout quickly drove a 10x+ increase in recognition volume, raised engagement scores to 87–90%, and boosted monthly participation to 98%, while also improving retention and making recognition a natural part of the culture.

Credit Union of America

Brian Isham

Assistant Vice President of Employee Experience