Case Study: American Marketing Association boosts remote engagement with Bucketlist

American Marketing Association reaches 100% participation in 3 months with Bucketlist

The American Marketing Association (AMA), a fully remote professional association, faced challenges in fostering a collaborative culture and providing tangible recognition to its distributed workforce. Their manual processes for sending eGift cards and new hire swag were inefficient. To make its culture of feedback more tangible and inclusive, AMA turned to the vendor Bucketlist for a rewards and recognition platform.

By implementing Bucketlist, AMA consolidated various recognition initiatives into a single, flexible system tied to its core competencies. The solution achieved remarkable results, including 100% employee participation in the first three months and a sustained average engagement rate of 96%. The program led to all-time high organizational engagement scores, strengthened cross-team collaboration, and significantly reduced the manual workload for the People and Culture team, achieving AMA's overarching goals.

American Marketing Association