Case Study: Knivesandtools scales across Europe with Buckaroo

Knivesandtools boosts Apple Pay conversion up to 5x with Buckaroo

Knivesandtools, a European online retailer specializing in high-quality knives and outdoor gear, faced complex payment challenges as it expanded into fourteen countries. Each market had its own preferred local payment methods, and the company needed a scalable and stable payment partner to simplify this complexity and enhance the customer experience. They turned to Buckaroo for a unified payment solution.

Buckaroo implemented its API-first platform to act as Knivesandtools' central payment partner across all countries and channels. The solution provided access to local payment methods, smart routing to increase conversion, reliable fraud prevention, and robust support during peak sales periods. As a result, Knivesandtools saw significantly higher conversion rates, with Apple Pay performing up to five times better than other methods. The partnership also supported in-store payments and contributed to a 15% increase in orders during the 2025 peak season and 20% growth in January 2026.

Knivesandtools