Case Study: GVB achieves €13.2 million in mobile ticket revenue with Buckaroo

GVB drives €13.2 million in app ticket sales with Buckaroo

GVB, the public transport company of Amsterdam, faced the challenge of transforming its travel information app into a full-service platform that included a seamless mobile ticket shop. To support this new revenue channel and optimize conversion, especially for tourists using different payment methods, GVB needed a frictionless, mobile-first payment solution. They selected Buckaroo as their new payment provider to integrate payments directly into the customer journey.

By implementing Buckaroo's payment platform, GVB fully integrated a smooth checkout experience into its Gappie app. This solution allowed them to support multiple payment methods, including Apple Pay, which significantly reduced purchase friction. The results were substantial, with mobile ticket sales growing to €13.2 million in annual revenue and processing over 1.5 million digital transactions per year, all while achieving a high user satisfaction rating.

GVB