Case Study: So Avant Garde increases revenue per customer with Bubblehouse loyalty program

So Avant Garde increases average revenue per customer for loyalty members by 400% with loyalty program

So Avant Garde, a direct-to-consumer perfume retailer, faced challenges with customer retention and increasing revenue metrics. As their products are widely available elsewhere, they needed a compelling reason for customers to keep purchasing from their site. They partnered with Bubblehouse to implement a bespoke loyalty program.

Bubblehouse designed a solution featuring a points program, tiered VIP benefits, and a referrals system, complemented by points multiplier campaigns and strategic email marketing. This led to significant results: loyalty members showed a 400% higher average revenue per customer, a 39% higher average order value, and a 2.8x higher redemption rate compared to non-members.

So Avant Garde

Christiaan Montgomery

Director of eCommerce