Case Study: Green People drives 48% of sales from loyalty with Bubblehouse

How Green People drove 48% of sales through loyalty with Bubblehouse & Blubolt

Green People, a UK-based organic beauty brand, faced challenges with low engagement and a complex redemption process in its existing loyalty program from LoyaltyLion. This led to a poor customer experience and an overburdened support team. Seeking a more intuitive and flexible system, the brand partnered with Bubblehouse to overhaul its loyalty strategy.

By implementing Bubblehouse's loyalty platform, Green People introduced an intuitive points slider, subscription rewards via Skio integration, and highly visible loyalty touchpoints across its website. Combined with personalized email and SMS communications through Klaviyo, the new solution dramatically improved the customer experience. As a result of working with Bubblehouse, Green People now drives 48% of its sales from loyalty members, achieved a 35% redemption rate, and saw a 232% lift in revenue per customer.

Green People

Sarah Bullen

CRM & Retention Manager