Case Study: American Girl triples loyalty participation with Bubblehouse

How American Girl built a truly integrated, premium loyalty experience and tripled its participation rate

Bubblehouse partnered with American Girl, a leading premium children's brand, which faced challenges with a fragmented loyalty program. The existing system was overly complex, relied on inefficient coupon codes, and offered minimal engagement, which suppressed customer redemption and failed to provide incentives for progression.

Bubblehouse implemented a fully integrated, omnichannel loyalty solution featuring seamless cart redemption, an expanded "Ways to Earn" framework, and new engagement modules like achievements and receipt upload. This modernized ecosystem tripled the program's participation rate, drove a 440% increase in redemption revenue, and resulted in a 21% increase in member revenue and a 127% increase in the member repeat purchase rate.

American Girl