Case Study: Legendairy Milk achieves 32% higher subscription conversions with Bubblehouse

How Legendairy Milk grew subscription acquisition by 32% and loyalty participation by 4x with Bubblehouse & Flowium

Legendairy Milk, a brand providing nutritional products for mothers, faced a challenge with its stagnant Smile.io loyalty program. The program was not integrated with its Recharge-powered subscriptions, creating a disjointed customer experience that limited growth and engagement.

Partnering with Bubblehouse, the brand launched the fully integrated "Legendairy Rewards" program. The solution included high-value rewards for subscribers, automatic VIP tiers, and streamlined redemption. With additional support from Flowium for personalized communications, Bubblehouse helped achieve a 32% increase in subscription conversions, a 4x growth in loyalty participation, and a 39x return on investment.

Legendairy Milk

Gregory Segel

Director of Growth & Lifecycle Marketing