Case Study: J.Lindeberg achieves a 337% increase in repeat purchase rate with Bubblehouse

J.Lindeberg achieves a 337% increase in repeat purchase rate within two months of launch

J.Lindeberg, a premium Swedish fashion house, faced a challenge with its customer retention as its repeat purchase rate was below industry benchmarks. Their existing loyalty engagement was minimal, limited to a simple birthday email. They partnered with the vendor Bubblehouse to build a flexible and customizable gamified loyalty program that would incentivize repeat purchases and cross-selling across their product categories.

Bubblehouse implemented a solution called Club House Rewards, a fully customized and gamified loyalty system. It included achievements to encourage cross-purchasing, interactive quizzes for data collection, and automations for special campaigns. This solution led to a significant 337% increase in the repeat purchase rate within just two months of launch, with 33% of total revenue being driven by participants in the new loyalty program.

J.Lindeberg

Mandy Sa

Director of eCommerce