Case Study: MaryRuth Organics achieves 136% higher member LTV with Bubblehouse

How Bubblehouse and Fuego built a flexible, multi-chanel loyalty engine for MaryRuth

MaryRuth Organics, a wellness and supplements brand, faced significant limitations with its previous loyalty platform. Their system was rigid, required heavy custom development for changes, and couldn't support their multi-channel sales strategy, particularly for mobile app and retail purchases. They partnered with Bubblehouse to implement a modern loyalty solution integrated with their app partner, Fuego.

Bubblehouse built a flexible, multi-channel loyalty engine that deeply integrated with MaryRuth's Fuego-powered mobile app, Loop subscriptions, and third-party retail through a receipt upload feature. This allowed customers to earn and redeem rewards seamlessly across all channels. The solution delivered a 136% increase in member LTV, a 145% increase in repeat purchase rate, and a 78% increase in loyalty program participation.

MaryRuth Organics

Monica Boretsky

Director of eCommerce