Case Study: Kazoo increases loyalty members by 74% with Bubblehouse

Kazoo increases loyalty member count by 79% within 4 months with loyalty program relaunch

Kazoo, a family-owned Australian pet retail brand, faced challenges with its outdated, credit-based loyalty program. The program suffered from poor communication and a lack of user-friendliness, which hindered member growth and repeat purchases. Seeking a modern solution, Kazoo partnered with vendor Bubblehouse to completely rebuild its loyalty strategy.

Bubblehouse implemented a new, points-based loyalty program called Swag Club featuring tiered rewards, pet profiles, and a custom-designed interface. This solution, supported by a clear email marketing strategy from Bubblehouse, led to significant measurable impact. Within four months, Kazoo saw a 74% increase in loyalty members, an 89% higher average revenue per customer, and a 1.3x increase in purchases per customer.

Kazoo

Teri Matyus-Flynn

Creative Director