Case Study: Because achieves 85% lift in revenue per customer with Bubblehouse

How Because leveraged loyalty to achieve 85% lift in revenue per customer with Bubblehouse and Loop

Because, a direct-to-consumer personal care brand, faced challenges with customer retention and extending the lifecycles of its subscribers after migrating its ecommerce platform. The brand needed a deeply integrated loyalty system that would work seamlessly with its new Shopify Plus, Loop, and Klaviyo stack to minimize friction for its older demographic and offer store credits. To address this, they partnered with the vendor Bubblehouse.

Bubblehouse implemented a flexible, points-based loyalty system that integrated directly with the customer's subscription portal from Loop. This allowed subscribers to view and redeem rewards without leaving their account management page. The solution incentivized key behaviors through achievements and subscription milestones. As a result, Because achieved an 85% lift in revenue per customer, a 34% higher rate of subscriber retention, and a 205x return on investment within just three months of working with Bubblehouse.

Because

Weiyi Gong

Senior Manager of Product Analytics