Case Study: Wells Cathedral School boosts organic traffic and admissions with Bubblegum Search

Wells Cathedral School boosts organic traffic 78% with Bubblegum Search

Wells Cathedral School, an independent school in Somerset specializing in music programs, faced challenges with low organic search visibility and traffic due to a website with numerous technical SEO issues, poor site speed, and unoptimized content. To address declining enrollment and increase online exposure, the school's marketing officer partnered with the vendor Bubblegum Search for a comprehensive SEO and content marketing campaign.

Bubblegum Search implemented a full technical audit and fixes, followed by extensive keyword research, metadata optimization, and content creation. This solution led to a significant measurable impact: a 78% increase in organic traffic, a 45% rise in keyword impressions, a 164% growth in share of voice, and a 30% boost in search visibility, ultimately resulting in more admissions to the school.

Wells Cathedral School