Case Study: National Home Services Franchise Group achieves scalable Google Ads growth with BubbleGum Marketing

National Home Services Franchise Group cuts cost per appointment by 50–70% with BubbleGum Marketing

BubbleGum Marketing was engaged by National Home Services Franchise Group, a multi-service franchisor struggling with inconsistent Google Ads performance. The customer's primary challenge was an unsustainable and unpredictable cost per acquisition; their campaigns were generating leads, but the cost per lead and cost per booked appointment were excessively high due to unreliable and duplicated conversion tracking.

BubbleGum Marketing first rebuilt the entire performance tracking foundation to ensure data accuracy. They then shifted the optimization strategy from lead volume to lead quality and appointment readiness. This solution dramatically improved key metrics: the cost per lead was reduced by 40-60%, the cost per appointment dropped by 50-70%, and overall appointment volume increased two to threefold without any increase in ad spend.