Case Study: Tourism Whistler boosts bookings and engagement with Bubblebox personalization

Tourism Whistler boosts online activity bookings in 30 days with Bubblebox

Tourism Whistler, a non-profit marketing organization for the Whistler destination, faced the challenge of creating a more personalized online experience for its website visitors. Their goal was to leverage customer data to increase engagement and bookings. They partnered with vendor Bubblebox, utilizing features from Fresh Relevance, to implement a dynamic content solution.

Bubblebox implemented a system where promotional banners on the main page were dynamically replaced with content relevant to a user's recent browsing history. If a visitor viewed activities like ziplining, a related offer would be displayed. This solution led to an increase in online activity bookings and overall engagement within 30 days. Tourism Whistler reported increased brand awareness for its activity members and plans to expand its personalization strategy with Bubblebox.

Tourism Whistler