Case Study: The Liberal Party of Canada boosts supporter engagement and mobilization with Bubblebox and Marketing Cloud

The Liberal Party of Canada strengthens bilingual supporter engagement with Bubblebox in 2019 federal election campaign

The Liberal Party of Canada, a major national political party, faced the challenge of mobilizing grassroots fundraising and deepening volunteer engagement ahead of a federal election. They partnered with Bubblebox to leverage Marketing Cloud to create personalized, bilingual email communications for their supporters.

Bubblebox implemented a multi-part welcome journey for new supporters and built a custom, bilingual preference center using Marketing Cloud's CloudPages. This solution automatically displayed content and updated contact records in the supporter's preferred language. As a result, the Liberal Party of Canada was able to foster stronger relationships, ensure language preferences were respected, and successfully convert new supporters into active volunteers and donors.

The Liberal Party of Canada