Case Study: goeasy delivers cross-channel personalized customer experiences with Bubblebox and Salesforce Marketing Cloud

goeasy boosts personalized customer journeys with Bubblebox for 230,000+ Canadians

goeasy, a Canadian provider of affordable personal loans, faced challenges in understanding their existing marketing campaigns and customer data flow after a structural change. They engaged vendor Bubblebox to review their data and provide recommendations for efficiently mapping their customer journey development using Salesforce Marketing Cloud's Journey Builder and Automation Studio.

Bubblebox deep-dived into goeasy's campaigns, mapping out journeys for various customer stages and providing comprehensive training. This empowered the goeasy team to confidently create and optimize complex automations. The solution provided by Bubblebox resulted in revamped customer journeys, the implementation of dynamic email content, and an elevated customer experience that increased engagement.

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