Case Study: Axial builds custom internal tools and saves costs with Bubble

Axial Builds Custom Suite of Internal Tools in Bubble

Axial, a New York-based platform connecting business owners and advisors with investors, needed better internal tools than its existing setup could provide. Product leader Simon Riker found the engineering team’s bandwidth limited, so Axial turned to Bubble for a no-code way to build custom solutions.

Using Bubble, Simon quickly created a scheduling tool for Axial’s go-to-market team, then expanded it into a broader suite of internal apps, including a searchable product-release database, Slack announcements automation, and tools for roadmapping and customer feedback. The new tools saved Axial tens of thousands of dollars, replaced at least one $20,000 annual software subscription, and gave the team a faster, more flexible way to prototype and iterate.

Axial

Simon Riker

Product Team