Case Study: Cuure scales personalized wellness operations with Bubble

Why Wellness Company Cuure’s Tech Stack is Bubble-First

Cuure, a wellness startup founded by Jules Marcilhacy and Hugo Facchin, wanted to launch a personalized food supplement business quickly without hiring a full tech team. Using Bubble’s no-code platform, Jules was able to build the first prototype in just one weekend and test the acquisition funnel, but the company still needed a way to support personalization, subscriptions, and fast iteration as it grew.

Bubble helped Cuure build its first personalization algorithm, onboarding flow, and subscription engine, while also enabling the team to update the site in sync with operations. As a result, Cuure went from idea to first sale in three months, grew revenue to over €100,000 per month, raised €1 million in seed funding, and later secured a €10 million Series A. Bubble remains central to Cuure’s hybrid tech stack.

Cuure

Hugo Facchin

Co-founder