Case Study: Wines of Chile boosts sparkling wine awareness in Japan with btrax

Wines of Chile boosts Japanese sparkling wine awareness with btrax, driving 14M+ impressions

Wines of Chile faced the challenge of increasing brand awareness for its Chilean sparkling wines in the Japanese market. The customer needed to establish a social media presence and collaborate with influencers to effectively engage local consumers. To address this, they engaged the vendor btrax for marketing strategy and execution services.

btrax created official social media accounts and developed a strategic communication plan. The vendor then launched an influencer campaign involving celebrity and micro-influencers for gifting and hashtag promotions. This solution successfully generated over 14 million impressions and exceeded engagement targets, significantly boosting visibility for Chilean sparkling wines in Japan.

Wines of Chile