Case Study: Expedia Asia Pacific boosts Japan site traffic 10x with btrax

Expedia Asia Pacific boosts Japan site traffic 10x in 3 months with btrax

Expedia Asia Pacific faced the challenge of entering Japan's highly competitive travel market, which was traditionally dominated by local agencies. They needed to adapt their global brand and user experience to align with the unique preferences and behaviors of Japanese consumers. To overcome this, they engaged the vendor btrax for website UI localization and digital marketing services.

btrax conducted focus groups to gather insights and then created high-performance page layouts to improve the website's UX for Japanese users. They also developed ad campaigns and formed partnerships with travel agencies and airlines to run rewards promotions. This solution dramatically increased the traffic of Expedia's Japanese site by 10 times within just three months and established strong brand recognition, making Expedia a top competitor in the market.

Expedia Asia Pacific