Case Study: Ekkomi Wellness Service achieves a North American-focused mindfulness app prototype with btrax

Ekkomi Wellness Service refines North American mindfulness app prototype with btrax in 1 week of user testing

Ekkomi Wellness Service, a wellness company aiming to help users build a meditation habit, faced challenges in designing a user experience that encouraged continuous use and stood out from similar products for its North American audience. They engaged the vendor btrax to develop their guided matcha meditation service and app, which required navigating cultural differences between Japan and the US.

btrax addressed these challenges by conducting workshops to generate ideas and identify pain points, then developing an app prototype for user testing. They gathered comprehensive feedback from North American users over a week to refine the concept. The final deliverable was a North American-focused mindfulness app prototype that was better aligned with the target audience's needs, alongside an onboarding video to facilitate smooth user adoption.