Case Study: Adobe gains Japan visual trend insights with btrax

Adobe shapes 2022 and 2023 Japan visual trends with btrax

Adobe, a major technology company, faced the challenge of grasping the subtle nuances of Japanese visual culture to identify emerging trends for its 2022 and 2023 trends reports. The company needed to ensure the trends were culturally relevant and required comprehensive research blending both traditional art forms and modern visual media. btrax was engaged to provide this research and reporting.

btrax conducted thorough research leveraging a blend of traditional and contemporary sources to provide a holistic view of Japanese visual trends. The insights provided were instrumental in shaping Adobe's Japan visual trends report, enabling Adobe's creative team to gain a deeper understanding of the culture and create more impactful content.

Adobe