Case Study: Adara boosts Japan brand awareness with btrax's event strategy and PR support

Adara expands in Japan with btrax through 2017–2018 event and PR campaigns

Adara, a technology company, sought to grow its awareness and connect with potential customers and partners in Japan. Their challenge was developing and executing a comprehensive event strategy and PR campaign to support their market expansion, while also ensuring seamless communication between their US and Japan teams. They engaged the vendor btrax for event strategy, execution, and PR campaign services.

btrax organized all aspects of event planning and management, including logistics, attendee invitations, and press release creation and distribution to a curated media list. They also maintained detailed communication plans to keep all teams aligned. Through this marketing support from btrax, Adara was able to enhance sales opportunities and significantly grow its brand awareness in Japan.

Adara