Case Study: Perry Ellis International achieves a 360° customer view and rapid omni-channel loyalty CRM rollout in seven weeks with BTM Global

A 360-degree view to improve customer loyalty – in just seven weeks

Perry Ellis International, a global branded lifestyle apparel company with more than 70 stores in the U.S. and U.K., faced aging, costly CRM and loyalty software and a looming subscription renewal. To avoid renewing the legacy system and gain richer customer segmentation and omnichannel capabilities, PEI selected Oracle Retail Xstore and Oracle Retail Customer Engagement (ORCE) and engaged BTM Global for implementation and integration on a compressed seven-week timeline.

BTM Global implemented ORCE, migrated customer data from the on‑premise CRM to the cloud, integrated ORCE with PEI’s Oracle point‑of‑service, and led end‑to‑end testing, training and change management to meet the deadline. The vendor rolled out the solution to U.S. and U.K. stores within seven weeks (covering 70+ stores), required zero store‑associate training, reduced IT maintenance and marketing costs, delivered scalable omni‑channel customer intelligence for loyalty programs, and gave PEI confidence in its data and faster innovation via the cloud.

Perry Ellis International

Sandeep Baghel

Director Of Retail System