Case Study: Prime Therapeutics creates a stress-free insurance onboarding experience with bswing

Prime Therapeutics builds a fully developed onboarding experience with bswing

Prime Therapeutics, a pharmaceutical benefits provider, approached bswing to create a more empathetic onboarding experience. Their challenge was to break down the stressful and confusing process of selecting an insurance plan, which was especially difficult for those with moderate-to-high care needs who had to navigate differences in plan benefits and medicine costs.

Through CoCreate workshops and design sprints, bswing developed a solution that mirrored customer priorities, focusing on cost and access to medicine. The result was a fully-developed front-end member onboarding experience. bswing also delivered a set of UX patterns and interaction conventions that helped frame the entire digital experience for Prime members, making the process fast, secure, and significantly less stressful.

Prime Therapeutics