Case Study: Omnicom Group streamlines complex benefits administration with bswift

Omnicom Group streamlines 180 agency benefits plans with bswift

Omnicom Group, a large organization comprising approximately 180 individual agencies, faced the complex challenge of administering benefits for its diverse and decentralized workforce. Each agency required its own unique benefits plan, creating a significant administrative burden. To address this, they partnered with the benefits administration vendor bswift for a customized technology solution.

bswift implemented a highly flexible and customizable platform, setting up each Omnicom agency as a standalone entity within their system. The solution included a dedicated customer service team to support each agency individually and a bespoke agency decision support tool built into the annual enrollment process. This approach made the benefits experience personal for employees by featuring agency-specific branding. The partnership with bswift provided Omnicom with a powerful first line of defense for employee customer service and enabled continuous process improvement for their benefits administration.

Omnicom Group