Case Study: GXO quadruples benefits enrollment with bswift

GXO quadruples benefits enrollment with bswift

The customer, GXO, a major logistics company, faced a challenge with low enrollment rates for its supplemental benefits plans. These plans were previously managed on separate external websites, making them difficult for employees to find and access. GXO partnered with the benefits administration vendor bswift to consolidate these offerings onto a single, user-friendly platform.

bswift implemented its benefits administration platform to bring GXO's supplemental plans front and center for employees. The solution also included an AI tool named Emma to provide personalized guidance. As a result of this improved visibility and ease of use, GXO quadrupled its enrollment rate for these supplemental benefits. The customer also praised bswift for its advanced technology, responsive partnership, and for functioning as an extension of their own HR team.

GXO