Case Study: Ulta Beauty achieves 95% day‑one enrollment boost with bswift

How Ulta’s Benefits Engagement Strategy Boosted Enrollment

Ulta Beauty, a retail beauty employer with 53,000+ employees, needed to educate staff on their total rewards, increase awareness of their benefits program, and reach a largely non‑wired, fluctuating-eligibility workforce. They partnered with bswift’s Engagement Agency to drive clearer, more accessible benefits communication during annual enrollment and ongoing education.

bswift developed a benefits brand and ran a multi‑channel campaign anchored by a public website, using engaging digital formats and traditional print to expand reach. The effort delivered a 95% increase in enrollments on day 1 year‑over‑year, 112,000+ public site views in the first 6.5 months (76,000+ unique visitors), 27,800 average monthly views after annual enrollment, elevated benefits awareness, and even allowed Ulta’s HR team to take summer vacation for the first time.

Ulta Beauty