Case Study: RRD achieves a seamless benefits transition and 22% enrollment uplift with bswift

How RRD Simplified Employee Benefits Enrollment and Elevated Engagement

RRD, a global marketing and supply chain solutions company with 30,000+ employees, faced a forced move off its Copay Value plan and needed to transition staff to a comparable option without coverage disruption, educate employees on the new design, and keep costs manageable. To meet these challenges, RRD partnered with bswift and implemented the BCBS Coupe PPO Plan supported by bswift’s Emma EnrollPro™ tools and targeted communications.

bswift executed an automatic mapping of employees from the Copay Value plan to the Coupe PPO Plan, used Emma EnrollPro™ for personalized plan comparisons and recommendations, and supplied clear online and offline materials. The result: strong engagement and measurable impact—22% enrollment at launch (above industry expectations), widespread positive feedback about the $0 deductible and predictable copays, improved plan use, and early signs of better cost control.

RRD