Case Study: Sundown achieves stronger revenue growth and brand clarity with BSTRO

Sundown boosts total revenue 31% with BSTRO

Sundown, a legacy wellness brand, faced the challenge of a digital presence that was not keeping up with its trusted reputation. Their "clean" messaging had become unclear in a post-pandemic world. BSTRO was engaged to help reposition the brand and improve its digital marketing.

BSTRO redefined Sundown's core positioning to "Clean vitamins you can count on" and brought it to life with bold, distinctive visuals. This consistent messaging was deployed across all channels, including Amazon, social media, and email. As a result of BSTRO's efforts, Sundown saw a 31% increase in total revenue, a 255% increase in site visitors, and significant growth across both digital and retail platforms.

Sundown®