Case Study: Nerdio drives exponential growth with BSTRO

Nerdio boosts downloads 323% and raises $40M with BSTRO

Nerdio, a provider of a platform for Managed Service Providers (MSPs), faced a challenge with messaging that was too broad and lacked focus. New leadership made a strategic decision to concentrate exclusively on MSPs moving to the Azure Cloud, and they engaged BSTRO to help clarify their story and reshape their brand to support this rapid growth.

BSTRO refined Nerdio's positioning, rebuilt their website for clarity and conversion, and created a cohesive brand system. This focused approach resulted in a 323% increase in downloads, a 10% drop in bounce rate, and top Google rankings for 27 target keywords. The efforts culminated in Nerdio securing a $40M Series A funding round just over a year later.

Nerdio