Case Study: Eaze builds a trusted, mainstream cannabis brand with BSTRO

Eaze expands to 80% of California with BSTRO

Eaze, a cannabis delivery startup, faced the challenge of launching in a market dominated by outdated stereotypes and designs. Their goal was to appear as a modern, tech-forward company to make cannabis delivery mainstream and approachable. They partnered with BSTRO for a comprehensive digital rebranding, including strategy, design, and e-commerce development.

BSTRO designed a scalable, tech-forward identity with a clean logo and a frictionless mobile app and website. This solution positioned Eaze as a credible industry leader, helping them raise over $200M in funding from 17 investors and expand delivery coverage to 80% of California. The original logo and brand identity created by BSTRO remain in use nearly a decade later, supporting the company's rapid growth into a market leader.

Eaze