Case Study: Dr. Scholl's boosts email-driven revenue with BSTRO

Dr. Scholl's boosts email-driven revenue 130x with BSTRO

The established wellness brand Dr. Scholl's sought to evolve its underutilized email marketing channel. BSTRO was engaged to provide strategy, email marketing, design, and content marketing services to address this challenge and build stronger direct customer relationships.

BSTRO integrated Dr. Scholl's in-store technology with a robust CRM strategy to unlock richer customer data and enable personalized messaging. This solution transformed the email program into a high-performing channel, driving a 130x increase in email-driven revenue within six months and achieving an average order value 26% higher than other channels.

Dr. Scholl's