Case Study: Aveo launches a scalable DTC contact lens brand with BSTRO

Aveo doubles email list growth QoQ with BSTRO

Aveo, a direct-to-consumer contact lens brand founded by a first-time founder, partnered with BSTRO to build its entire brand and e-commerce operation from the ground up. The challenge was to create a modern, cohesive brand identity and a complex online store capable of handling millions of prescription combinations without overwhelming new users.

BSTRO delivered a comprehensive solution including a complete rebrand, a conversion-optimized website, and a scalable e-commerce infrastructure. The results were a successful launch with a strong operational foundation, which drove a doubling of the email list quarter over quarter and boosted customer trials through effective content marketing and site optimizations.

Aveo